"Our mission is to celebrate, encourage and reward women through offering quality products and an outstanding opportunity to become successful business owners. We have seen this mission played out across the years in the individual lives of so many women who now have their own “Thirty-One Story”." -Cindy Monroe
Thirty-One has grown to 10,000 Consultants nationwide since its birth seven years ago, and maintains production facilities in two states. The company is highly active in trying to establish an ever expanding base of Sales Representatives; many whom hold house parties, demonstrations and gatherings where they can sell a variety of gifts as well as business opportunities to people. The hosts of these events have the opportunity to earn over two hundred dollars per gathering, in addition to bonuses based on the number of individuals that attend each party.
Potential consultants must meet with a Thirty-One sales consultant face-to-face in order to become involved with the company. The requirement is addressed on the web site itself, with the following answer: "As one of America’s fastest growing Direct Selling companies, we are committed to providing you with the best possible face to face buying experience. This simply cannot be accomplished through a faceless Internet machine. And, because our mission is to celebrate, encourage, and reward women, not sell products, we feel it is so important for you to have more than just a buying experience." Information on how to get started as a Thirty-One consultant is not listed anywhere on the web site, though there is a bit more information available in the product catalog.